Small and medium-sized businesses (SMBs) face growing cyber threats that can cause serious disruptions to their operations. These businesses are increasingly becoming targets for cybercriminals, and many are underprepared to deal with the risks. This presents a significant opportunity for telecom operators to offer much-needed cybersecurity services that address the needs of SMBs while expanding their own offerings.
Let’s explore why this opportunity exists, and how telcos can play a pivotal role in securing their SMB customers…
The growing cyber threat to SMBs
SMBs are vulnerable to cyber threats for several reasons. They often don’t have the same level of resources as larger companies and lack dedicated cybersecurity expertise. This makes it easier for hackers to exploit weaknesses in their networks. In fact, recent studies show that over 40% of cyberattacks are now aimed at small businesses. (Source: Hiscox’s “Small Business & Cybersecurity Report”)
The financial impact of a successful cyberattack can be severe. It’s not just about the cost of recovery, SMBs also face the risk of reputational damage and lost business.
Many small businesses find it hard to recover after a major breach. With remote work and more connected devices, the risk has only increased.
For telecom operators, there’s an opportunity here to help SMBs strengthen their defences by offering value-added cybersecurity solutions. In doing so, telcos can build stronger relationships with their SMB customers and grow their service offerings.
Why cybersecurity services benefit telcos
For telecom operators, adding cybersecurity to their portfolio is more than just offering a new service. It provides a way to deepen relationships with customers and create additional value.
Here are some key benefits:
- New revenue opportunities: Offering cybersecurity as a service can open up additional revenue streams. SMBs are increasingly aware of the risks and are willing to invest in security services they can trust, particularly when bundled with their existing telecom services.
- Improved customer retention: By providing critical security solutions, telcos can increase customer loyalty. SMBs that trust their telecom provider with cybersecurity are less likely to switch to competitors, especially if they feel supported and protected.
- Differentiation in the market: In a competitive telecom market, offering comprehensive security solutions can set telcos apart from others that focus purely on connectivity. This allows telecom operators to position themselves as trusted partners for business customers, not just service providers.
Our new SMB cybersecurity guide for telcos dives deeper into how operators can grow their SMB base by addressing these cybersecurity needs ↓
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Moving beyond traditional cybersecurity for SMBs
Many SMBs still rely on basic cybersecurity tools like signature-based antivirus software and firewalls, which are no longer enough to deal with modern threats. These traditional tools often miss advanced attacks, leaving businesses vulnerable.
Why aren’t traditional solutions enough?
- They focus on known threats: Traditional solutions are designed to detect known threats, but modern cybercriminals use more advanced tactics that evolve quickly
- Limited resources: SMBs often don’t have the budget or expertise to keep up with evolving threats, making them more exposed to attacks.
- Increased use of IoT devices: More businesses are using Internet of Things (IoT) devices, which are often less secure. These devices can open up new vulnerabilities if not properly protected.
AI-powered cybersecurity as a solution
Telecom operators have an opportunity to offer more effective solutions with AI-powered cybersecurity. BlackDice’s AI-based cybersecurity, for instance, integrates directly into routers, offering comprehensive protection for all devices connected to the network. This approach is particularly suited for SMBs that need security but don’t have the resources for complex, hands-on management.
- Predictive threat detection: By using AI and machine learning, BlackDice’s solutions can detect potential threats early, allowing for real-time protection. This can help stop attacks before they cause damage.
- Simplified security management: SMBs don’t need to manage complex security systems. BlackDice’s solutions are built into the network and run in the background, offering seamless protection without technical know-how from the end-user.
By offering solutions like these, telcos can deliver valuable services to their SMB customers while strengthening their own market position.
Next steps for telecom operators
The opportunity to protect SMBs through advanced cybersecurity services is clear. Telcos already have trusted relationships with these businesses, making them well-positioned to offer security solutions that meet their needs.
Here’s what telcos should consider:
- Assess the market: Identify where there are gaps in cybersecurity services for SMBs and tailor offerings to address these needs.
- Use data insights: Leverage the data running through your networks to offer valuable insights and security solutions that help SMBs protect their businesses.
- Educate your customers: Help SMBs understand the importance of cybersecurity beyond traditional solutions and show how your offerings can keep them safe.
Final thoughts
Now’s the time for telcos to take action. By offering AI-powered cybersecurity solutions, operators can both protect their SMB customers and unlock new opportunities for growth.
For a deeper dive into how you can grow your SMB customer base with cybersecurity, check out our new SMB cybersecurity guide for telcos.
